Where does the time go? It only seems a short while back since the very excellent Connect 2007 Conference hosted by the University of Georgia. But one quote from the event remains stuck in Sue's pretty little compact grey cells:
If a picture is worth 1,000 words, the experience is worth 1,000 pictures.
It comes from Gary Topolewski, formerly of BBDO, and was cited in a presentation given by Kevin Dugan of the Strategic Public Relations blog.
According to Kevin's We>Me presentation marketers must come to terms with the dilemma of our media-rich age.
- On the one hand: an ever-increasing number of communication channels, each delivering an ever wider and more intense range of messages.
- And on the other: a declining attention span among a ever more skeptical audience.
Solution? Marketers must aim to talk with their audience rather than talk at them. In summary:
- listen: it all starts with Google
- define: map out the niches relevant to your audience
- participate: generate content, comment, communicate
- conversation: the end result of your efforts
Posts
No comments:
Post a Comment