MARKeTinGsUe

Little People

2008-07-15T16:22:00.000-07:00

Sue says 'thank you' a million times to The Creative Generalist, whose always-excellent blog brought Little People - A Tiny Street Art Project to my attention. Go check it out. Now.

It's Lovely! I'll Take It!

2008-07-14T06:12:00.000-07:00

BELOW: "Oh, hi, honey. Nope, just taking some photos. No need to get up. I'm not selling the house or anything. Gotta go!"

The above and dozens more at It's Lovely I'll Take it, a blog devoted to capturing America's weirdest (and creepiest) property-for-sale photographs. Enjoy :-)

Noise to Signal: Cartoons 2.0

2008-07-13T16:22:00.000-07:00

Check out Rob's graphic take on some of the big questions of the social web – and all that goes with it.

Julia Rothman exhibits at RareDevice

2008-07-13T14:47:00.001-07:00

BELOW: Brooklyn NY-based illustrator and pattern designer Julia Rothman setting up her incredible houses in the window of San Francisco's Rare Device gallery. More pics here.

Sue says: 'Wow!'

Be sure to stop by Julia's Book By It's Cover blog where she regularly posts about art, design, handmade, comics and childrens' books.

With designer Jenny Volvovski and pastry-eating animator Matt Lamonte Julia works at Also Online, a studio operating out of New York and Chicago. Their latest creation, an animated commercial for Etsy.com, is on YouTube here.

Talking with, not at

2008-07-13T12:42:00.000-07:00

Where does the time go? It only seems a short while back since the very excellent Connect 2007 Conference hosted by the University of Georgia. But one quote from the event remains stuck in Sue's pretty little compact grey cells:

If a picture is worth 1,000 words, the experience is worth 1,000 pictures.

It comes from Gary Topolewski, formerly of BBDO, and was cited in a presentation given by Kevin Dugan of the Strategic Public Relations blog.

According to Kevin's We>Me presentation marketers must come to terms with the dilemma of our media-rich age.

On the one hand: an ever-increasing number of communication channels, each delivering an ever wider and more intense range of messages.
And on the other: a declining attention span among a ever more skeptical audience.

Solution? Marketers must aim to talk with their audience rather than talk at them. In summary:

listen: it all starts with Google
define: map out the niches relevant to your audience
participate: generate content, comment, communicate
conversation: the end result of your efforts

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Open to creativity

2008-07-13T12:37:00.000-07:00

People ask me: 'Sue where do you get all your great ideas from?' (Or, sometimes: 'From where do you get all your great ideas, Sue?')

I always say this: it's all about being open and receptive; when you're in the right frame of mind, the right ideas just arrive in their own way and in their own sweet time.

Another approach is to rely on a supply of 'creative juices' from this farm in South West England. To learn more check out the short video below from Sue's pals, the good people at dShed.net. Enjoy :-)

Hello from me

2008-07-13T12:36:00.000-07:00

I'm here to be helpful.